Best Toilet Paper Brands Compared: Charmin vs. Cottonelle vs. Quilted Northern vs. Angel Soft

Charmin, Cottonelle, Quilted Northern and Angel Soft fill most of the toilet paper aisle in the US, and each one is built around a different idea: plush comfort, a textured clean, extra layers or everyday value. The best toilet paper for your home depends on which of those matters most to you.

Here's how the four brands compare on softness, strength, ply and price per sheet, using the packs we stock.

The best toilet paper brands at a glance

Charmin Ultra Soft: the comfort pick

Charmin Ultra Soft is the brand's most cushiony 2-ply sheet, and it's the roll many households think of first. In Reviewed's hands-on testing of 12 toilet papers, Charmin Ultra Soft was named the best overall for its balance of comfort and durability.

The trade-off is sheet count. A Charmin Ultra Soft Mega Roll has 208 sheets, fewer than the other brands here, so you'll pay more per sheet. If your family wants a stronger roll from the same brand, read our Charmin Ultra Soft vs Ultra Strong guide, or browse the full Charmin collection.

Cottonelle Ultra Clean: the efficient clean

Cottonelle's Ultra Clean line uses a 1-ply sheet with a CleaningRipples texture designed to grab more with each wipe. Reviewed found Cottonelle's single-ply roll very comfortable and sturdy for its weight.

Because it's 1-ply with 284 sheets per Mega Roll, it's one of the lowest-cost rolls per sheet, and it's septic-safe. If you prefer a thicker sheet, Cottonelle Ultra Soft is the brand's cushiony 2-ply option. Shop the Cottonelle collection.

Quilted Northern Ultra Plush: the 3-ply pick

Quilted Northern Ultra Plush is the only 3-ply roll in this group. It's made for extra softness and thickness, with an embossed pattern and a low-lint design. Reviewed rated it among the most comfortable rolls it tested.

Thicker isn't always better for every home, though. In Reviewed's dissolving test, the 3-ply roll took longer than most to break down in water, so households with older plumbing or a septic tank may prefer a 1-ply or 2-ply roll. See our guide to the best toilet paper for septic tanks and RVs, or shop Quilted Northern.

Angel Soft Ultra: the everyday value pick

Angel Soft is the budget-friendly brand from the makers of Quilted Northern. The upgraded Angel Soft Ultra uses premium fiber for a softer, stronger 2-ply sheet than regular Angel Soft, and each Mega Roll has 320 sheets, the most in this comparison.

That high sheet count is why Angel Soft often costs the least per sheet, which makes it a favorite for large families, offices and rentals. Browse the Angel Soft collection.

Price per sheet: how the brands compare

Roll names like "Mega" and "Double" aren't standard across brands, so the number of rolls in a pack doesn't tell you much. Price per 100 sheets is the fairest way to compare.

Prices as of November 5, 2026. A 1-ply sheet and a 3-ply sheet aren't the same amount of paper, so use this as a guide alongside how many sheets your family uses per trip. For more on roll names, see our guide to toilet paper roll sizes.

Which toilet paper should you buy?

• Choose Charmin Ultra Soft if comfort comes first and you don't mind paying more per sheet.
• Choose Cottonelle Ultra Clean if you want a strong, textured clean with a low cost per sheet.
• Choose Quilted Northern Ultra Plush if you love a thick, layered 3-ply feel.
• Choose Angel Soft Ultra if you buy for a big household and want the most sheets for the money.

How to make your toilet paper go further

• Buy Mega or larger rolls. Bigger rolls mean fewer changes and less cardboard.
• Store bulk packs somewhere dry, not in a damp garage or basement.
• Know your usage. Our guide on how much toilet paper a family uses helps you pick the right pack size.
• Set up Subscribe & Save to get 10% off and delivery every 2, 4, 6 or 8 weeks, so you never run out.

Frequently asked questions

What is the best toilet paper brand?

Charmin Ultra Soft was Reviewed's best overall pick for comfort and durability. For value, Angel Soft and Cottonelle Ultra Clean cost less per sheet.

Is Cottonelle or Charmin better?

Charmin Ultra Soft is thicker and more cushiony. Cottonelle Ultra Clean is a textured 1-ply sheet with more sheets per roll and a lower cost per sheet.

Is 3-ply toilet paper better than 2-ply?

It's softer and thicker, but it costs more per sheet and breaks down more slowly. Our 1-ply vs 2-ply vs 3-ply guide explains the differences.

Which toilet paper is the best value?

Among the packs we compared, Angel Soft Ultra had the lowest price per 100 sheets, followed closely by Cottonelle Ultra Clean.

Ready to stock up? Shop all toilet paper, with free standard delivery in 3 to 5 days and free 30-day returns.

Sources

• Reviewed: The best toilet paper

Written by the TissuPaper team. Sheet counts, ply and prices come from the product listings on TissuPaper. We stock and ship these products from Plano, Texas, and we update our guides when brands change their rolls or packs.